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Trend Research Leverage trend forecasting resources and international partners to identify, validate, and apply color, material, and graphic trends to the product portfolio. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1603902488389-Y3CKDCH0TNURYAOE6E7F/OCO_Ideation%25252Bcopy.jpg Product Designs - Ocelo™ Scrub Sponges - Concept Ideation Develop preliminary color and pattern concepts based on design trend research and place in quantitative consumer research to identify what is resonating with the target market. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1603992742480-3HY9502XYHA0E2CHQXF8/OCO_WebSamples.jpg Product Designs - Ocelo™ Scrub Sponges - Pre-Production Prep Prep art files for print production and review material print samples for quality control. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1603902273856-9ECC627W2E8Y1OIA4GRA/OCO_Finals-01.png Product Designs - Ocelo™ Scrub Sponges - Final Product Rollout pattern collections to retailers. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1606163922756-GD44KARW9UFYD0SUOUTD/OCO-Packaging-Refresh-2017-V2-5.17.jpg Product Designs - Ocelo™ Scrub Sponges https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1603903123660-C8O8LNJ3RD20GDG7YL7J/1.jpg Product Designs - Ocelo™ Scrub Sponges https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1603903303092-O1QEWLVL53AYBQ9KPM7S/6.jpg Product Designs - Ocelo™ Scrub Sponges https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1603903212570-Q53X1GZ9DQQ49PJ8VW33/2.jpg Product Designs - Ocelo™ Scrub Sponges https://www.jessicastaude.com/product-designs/project-four-5lweg-6xsnb monthly 0.5 2020-10-30 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604002496101-U28MD0FBFOSOAFZ10IIJ/SD_Dot_Research.png Product Designs - Scotch-Brite™ Scrub Dots - Pattern Exploration and Functionality Collaborate with product engineers and chemists on technical inputs for the patterns to be aesthetically pleasing while maintaining the functionality of scrubbing power. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604019638661-8W7CO2KROTNOIQKWP2V7/Concept_Ideation-01.png Product Designs - Scotch-Brite™ Scrub Dots - Color Strategy Identify multiple color strategies that align with the current Scotch-Brite™ portfolio of products. Pattern and color concepts were tested with consumers in in-home user tests as well as qualitative and quantitative consumer research to help identify what is resonating with the target market and fitting for the brand. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604020972811-5WOE9TGV4JAJAFQ8ISRI/1049172279.jpg Product Designs - Scotch-Brite™ Scrub Dots - Final Product Communicates scrub strength visual cues through soft vs. edgy shapes to help differentiate between Heavy Duty and Non-Scratch scrubbing strength. Colors pay homage to historic color and strength combinations for an identifiable color block on shelf. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604021036699-VHF518RW4875E0XY395R/79832906-fa95-4f87-bc97-8067064622e3_1.a465e51d6882237421cb183f890e1a34.jpg Product Designs - Scotch-Brite™ Scrub Dots - Packaging Smaller branding and name banner allow more product visibility to differentiate from our core at shelf and allow consumers to touch and feel the product through package. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604022472203-MSFFY37CII5V7G95KSGB/SD_NS_Pan_Callout.png Product Designs - Scotch-Brite™ Scrub Dots https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604022291624-6VKCU02TD17DIUMWPRE5/SD_HD_Pan_Callout.png Product Designs - Scotch-Brite™ Scrub Dots https://www.jessicastaude.com/product-designs/project-four-5lweg-3nee3 monthly 0.5 2020-11-12 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604025421030-9BHMZ5Y6TW5HPBOQ88RK/Trend_Research_SDC.png Product Designs - Scotch-Brite™ Scrubbing Dish Cloth - Market and Trend Research Leverage trend forecasting resources and identify market trends to validate and apply color, material, and graphic trends to the product portfolio. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604029162706-HW0I13R47X70B03FK4S1/Dots.png Product Designs - Scotch-Brite™ Scrubbing Dish Cloth - Pattern Exploration and Functionality Collaborate with product engineers and chemists on technical inputs for the patterns to be aesthetically pleasing while maintaining the functionality of scrubbing power. https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604030897417-BWCA1NS11RRP4I64UU58/99032-Glamour1_OP_CMYK-2.jpg Product Designs - Scotch-Brite™ Scrubbing Dish Cloth https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604031518166-1VOJILAPP7EE6DARP7QV/e5a24733-056d-4cf0-9897-e77fcd44dd66.jpg Product Designs - Scotch-Brite™ Scrubbing Dish Cloth https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1604031587866-1W2H5CYP7RMQLCNY1TCG/99032-n-sm-scrubbing-dish-cloth.jpg Product Designs - Scotch-Brite™ Scrubbing Dish Cloth - Packaging Allows consumers to touch and feel the product Displays both sides of the product to show the scrubbing and wiping functions of the cloth https://www.jessicastaude.com/product-designs/project-four-5lweg-wd3nw monthly 0.5 2020-11-12 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605199211316-8Y77MOQWAGF88QXN8782/Wood_Back_Goals_1Day-01.png Product Designs - Guided Journals https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605199478347-KJ91ELQUHQN26W1FBKFP/Wood_Back_Goals-01.png Product Designs - Guided Journals https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605200111672-JVTJNVDOALZIUC5Z289F/Goals_Journal_DreamBig.png Product Designs - Guided Journals https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605201627361-QKV8CR8WPIESD055OSMK/Fitness_Journal_Characters-01.png Product Designs - Guided Journals https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605201724300-RGP4MB8D101CMOPYACIW/Fitness_Journal_MindMatter-01.png Product Designs - Guided Journals https://www.jessicastaude.com/brand-design daily 0.75 2023-05-23 https://www.jessicastaude.com/brand-design/project-two-4mc49 monthly 0.5 2020-11-25 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605713422961-XHNJ2M75WPYMXLRKABQJ/SB-Logo-Green-Background.jpg Brand Design - Scotch-Brite™ Brand Refresh TO https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605712835285-ZAUZGSV982UHG19GXQ8X/SB_logo_MR14.jpg Brand Design - Scotch-Brite™ Brand Refresh FROM https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605714613542-KSAJ07ERZ5B0LUISF18J/Global-Logo.png Brand Design - Scotch-Brite™ Brand Refresh https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605717627238-JI7BNQVL1K4Y2BNSJSLK/Old_Sponges.png Brand Design - Scotch-Brite™ Brand Refresh FROM https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605723174815-SLNICCSPP7Z1N5WO351V/SKU-LINEUP_Scouring.png Brand Design - Scotch-Brite™ Brand Refresh TO https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605723420992-L27BF26OVZ86UPJQP0AD/SKU-LINEUP_lores.png Brand Design - Scotch-Brite™ Brand Refresh https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605723719250-MK63LLGJPHMELQTPJY7E/JESS-LINT-CONCEPTS-V6.2-Quant-Stim-7.jpg Brand Design - Scotch-Brite™ Brand Refresh https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605724025894-GPLX122OO3GDRXQWC0WM/Club-Refresh-NS.png Brand Design - Scotch-Brite™ Brand Refresh https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605723972456-IEJAVR428L4YF8KPF8Y0/Club-Refresh-HD.png Brand Design - Scotch-Brite™ Brand Refresh https://www.jessicastaude.com/brand-design/project-two-4mc49-xkjpl monthly 0.5 2020-11-18 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605727290903-LU6RELV7HF7ETGC9J6RC/SMIRK+PLANNO.jpg Brand Design - Smirk Product Portfolio - Smirk collection at Target https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730176065-FRA2ACRVRGCL9ML7SKXP/Product-01.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730173149-RYY8AJ70VWMTNCTF8NUC/Product-02.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730179698-J84I23YA8MCL6FR47I0Y/Product-07.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730184742-XY7KPHEI1GQK2O476KIG/Product-15.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730175292-NIXKX18MEZF9UGBLFERZ/Product-03.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730180604-Z7SYSHHI1W01U9L1P32Z/Product-10.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730171992-RE9ZDZJYSCPA9Q686W46/Product-04.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730186855-HL70XGAV564KFD8SM9MB/Product-13.jpg Brand Design - Smirk Product Portfolio https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1605730177934-0DDNL9SRO90L0C30JCO5/Product-05.jpg Brand Design - 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Cookies and Cream Co. 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CONCEPT 4 https://www.jessicastaude.com/brand-design/project-two-4mc49-elr2h monthly 0.5 2020-11-25 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1606285115014-ZFS4PW79F438QCQTGQUL/LOGO_GOOD_FARMA-01.jpg Brand Design - Good Farma TO https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1606285066137-88FQ3YOPG91D3H573Y0M/415a81_92a86842ed4b4086ae17f3a8aa898544%7Emv2.png Brand Design - Good Farma FROM https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1606285191074-Q0YTV04OI9XFXDM46XMQ/Prelim_Logo_Concepts-01.jpg Brand Design - Good Farma https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1606285416634-JAK9PPPLE9PNHOROOUI2/BC_GF.jpg Brand Design - Good Farma - Print and Online Brand Assets https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/1606285343505-NEMSL3D1OY5IK4Q31712/GF_Assets.png Brand Design - Good Farma https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/a98e42c5-f4b7-4951-96ed-b1a4c5f7b25e/Good_Farma_Podcast_Cover_V2-01.jpg Brand Design - Good Farma - Podcast Cover Expanding on Good Farma’s disruptive brand personality, this podcast title and artwork was inspired by a classic soup can mixed with the play on words to tie together the theme of the podcast: truthful, informative, and witty common sense on all topics related to food, health, wellness and nutrition. https://www.jessicastaude.com/brand-design/project-two-4mc49-anfpt monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/060e1a07-7a4f-4604-9bc4-70c531955473/BrandBook-01.png Brand Design - Second Harvest Heartland https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/c16087e6-6daa-477f-8136-0fda840bd5ce/TuckWrap.jpg Brand Design - Second Harvest Heartland https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/8765dba0-4589-43b6-9ca6-f1207000ddcd/Annual-Report-Spreads-01.png Brand Design - Second Harvest Heartland https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/0e5b4a46-434b-48eb-80e5-783cd8003795/SHH-RecruitmentCampaign-14x48-Truck-REFERENCE.jpg Brand Design - Second Harvest Heartland https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/cfd1771c-dd3e-42fb-bbbf-6dd957a4c271/SHH-RecruitmentCampaign-12x24-Forklift-REFERENCE.jpg Brand Design - Second Harvest Heartland https://www.jessicastaude.com/brand-design/project-two-4mc49-anfpt-2xn2h monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/5f12258c-b567-4c80-92ef-d3e3a2e8091d/MCK_logo-01.png Brand Design - Kitchen Coalition FROM https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/920f94af-044e-416b-ab9b-c51d7838478d/KC_SHH_LOGO-01.png Brand Design - Kitchen Coalition TO https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/47428fb1-e39e-4a1b-bed9-61564199a7ff/Kitchco_designelements_RGB.jpg Brand Design - Kitchen Coalition https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/bbc21103-6fbf-47c4-82da-e6291498ff29/_MG_4642.jpg Brand Design - Kitchen Coalition https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/75a419a2-55e1-4682-93bf-a6ccd621ec5c/KitchenCoalition-Social-Teaser.jpg Brand Design - Kitchen Coalition https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/207a2961-0a7b-4617-abc1-31eaae3f9f35/KitchenCoalition_ProgramOnePager_Final_RGB-01.jpg Brand Design - Kitchen Coalition https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/d2753c4d-1ad7-4d7f-a62f-a04b3d2254f7/KitchenCoalition_ProgramOnePager_Final_RGB-02.jpg Brand Design - Kitchen Coalition https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/d740b49d-07d7-41ab-a457-35b19d9f4123/KitchenCoalition22-LearnMorePoster-24x36-FR.png Brand Design - Kitchen Coalition https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/292ac0df-ce5e-4e4a-a691-aa43e274a488/KitchenCoalition-Infographic-Final-01.jpg Brand Design - Kitchen Coalition https://images.squarespace-cdn.com/content/v1/5f8504c28d41b84432dcf68e/52525c72-587f-4c20-b8f2-67dd8692e72c/KC_Social_Assets.png Brand Design - Kitchen Coalition